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Forty North Fly Co.

Premium Handcrafted Fishing Flies and Equipment

About Us

Founded in 2012 by a group of passionate outdoor enthusiasts and seasoned anglers, Forty North Fly Co. is more than just a fly-fishing company—it’s a commitment to excellence, sustainability, and the preservation of our natural waters. Based in the northern United States, we craft premium, high-quality fishing flies and equipment for those who see fly-fishing as both an art form and a connection to nature.

We prioritize sustainable practices, sourcing natural materials ethically, and partnering with conservation organizations to protect the rivers and fisheries we cherish. Our products are crafted with an artisan’s precision and a commitment to quality that resonates with environmentally conscious anglers worldwide.

Meet Our Team

Caleb Rivers

Founder & CEO

With over 25 years of fly-fishing experience, Caleb is the visionary behind Forty North Fly Co. He ensures the company stays true to its mission of quality, craftsmanship, and sustainability.

Samantha "Sam" Lyle

Chief Operations Officer

Sam leads our operations, ensuring every product meets the highest standards. Her expertise in logistics and environmental management is vital to our success.

Noah Sinclair

Chief Marketing Officer

Noah connects Forty North Fly Co. with a global audience, crafting campaigns that reflect our commitment to fly-fishing, conservation, and community.

Ella Martinez

Chief Sustainability Officer

Ella drives our sustainability initiatives, working with suppliers to ensure ethical sourcing and leading our conservation efforts.

Mason Greer

Chief Product Officer

Mason is the creative force behind our handcrafted products, blending traditional techniques with modern innovation to produce world-class fishing gear.

Dr. Lydia Cho

Director of Conservation Partnerships

Lydia builds impactful partnerships with organizations to protect our rivers and fisheries while advancing our conservation mission.